Thanks to John Saddington of 8Bit Network and North Point Community Church for participating in our April 14 webinar. John was good enough to share his POST method of social media strategy development during the webinar and now online.

(ChurchCrunch/John Saddington) — The POST Method is an adaptation from a methodology from Forrester Research and is a method I’ve used in both the marketplace and consulting with many organizations. I’ve created a new version that makes more sense for ministry and churches and have provided it below.

This is simply an outline and a framework for conversation, discussion, and critical thinking and some of these could provide hours of conversation (which might be a critical part of the creation of your strategy!).

I’ve outlined 1 tension that typically is felt at each point, a myth (or 2) associate with each point, and then 4 key questions or considerations for you.

Ready?   Continue reading »